DTC brand atelier

Swellbrand crafts a complete brand for anyone with a real product and a world to sell it to, whether you sell on Amazon, Etsy, TikTok Shop, Shopee or Walmart, or manufacture for someone else's label. From the name, the identity and the Shopify store to the US entity and the cash flow, delivered in your name.

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See the work
For sellers on Amazon, Etsy, TikTok Shop, Shopee, Walmart, OEM factories and first-product founders who want a brand in their own name.

A brand from Vietnam, in your name, opening one market at a time. Figures are illustrative.

Built on the best platforms.

shopify, amazon, etsy, klaviyo, stripe, paypal, buy-with-prime, google-shopping, meta
01The truth

The revenue is yours. The customer, the data and the name on Google are not. Four truths every seller meets sooner or later, whichever marketplace they sell on.

You sell on
  • 01
    Revenue this month−28%
    $30,000
    Amazon fees −$8,400You keep

    15–30% of every order, forever.

    Referral fees, FBA fees, storage fees. You pay to meet your own customers.

  • 02
    Account Health
    Account suspended
    Listings removed · Payouts on hold
    Appeal

    One email. Everything stops.

    Suspensions don't knock. Ten years of work can vanish overnight.

  • 03
    Whose customer?
    amazon1,240 orders
    Your brand0 emails
    No remarketing

    They remember Amazon, not you.

    No email, no remarketing, no second purchase in your name.

  • 04
    your brand name
    Ad
    No matching results found
    Hint: a competitor is bidding on this name

    Google can't find you.

    A brand with no address of its own is hard to sell, hard to fund, hard to trust.

We won't ask you to leave the marketplace. Whether that is Amazon, Etsy, TikTok Shop or Shopee, we build the one thing it will never sell you: a brand in your name, with its own address, its own customers, its own worth. Inventory stays where it is. Orders keep flowing. One thing changes: from now on, you own it.

07:30A Monday morning

No more opening Seller Central with a racing heart. This is an ordinary day for an owner, and it starts on handover day.

  1. 06:58

    A new order, before you're awake

    Order #1077 from Denver, placed at 2am US time, paid with Shop Pay. Your store sells while you sleep.

  2. 07:30

    Money in your own account

    This week's Shopify Payments payout is sitting in an account with your name on it. No middleman, no marketplace approval.

  3. 09:00

    Flows that run while you sleep

    The second-purchase email went out at 2 am US time. Fourteen orders, not a dollar of ads.

  4. 11:00

    Google returns your name

    Type the brand name and the first result is your address, the second is still yours. Nobody can cut in.

  5. 16:00

    An email from Berlin

    A distributor found you through the website, not the marketplace. They're asking for wholesale pricing on the first 500 units.

None of this is magic. It's just the things you own starting to work for you.

The standard

SEVEN YEARS.HUNDREDS OF STORES.ONE STANDARD.

Three numbers we stand behind, in writing rather than in conversation.

  1. 010+

    Years crafting Shopify stores.

    Long enough to know where the mistakes are before you pay for them.

  2. 02[N]+

    Stores delivered, in the client's name.

    Each one an asset, not a project.

  3. 030–45

    Days to launch, guaranteed in writing.

    If we're late, we discount. It's in the contract, not just the conversation.

02Identity

Before the store is built, the brand is crafted. Six compartments in the hand-over kit, source files and rights in your name. Pick a sample brand to see its kit.

  1. 01

    A name with meaning. A positioning with a sentence.

    A name US customers can say, that means something back home, trademark-checked before it is chosen. One positioning line a competitor cannot say.

    • Name
    • positioning line
    • domain
    • USPTO check
  2. 02

    One logo system, every placement covered.

    Mark, wordmark, lockup, one-colour and on-dark versions. Favicon, app icon and social avatar cut to size, nothing stretched.

    • SVG
    • PNG 2x
    • favicon 16–512
    • OG 1200×630
  3. 03

    Colour and type, measured in numbers.

    Five colours with codes and roles, contrast that passes. A heading and body pair that runs on Shopify with no extra licence.

    • Hex palette
    • font pair
    • type scale
  4. 04

    Reshot. From listing photo to brand photo.

    The white-background shot stays on the marketplace. For the store, the product is reshot in a scene, in hands, on a table, in the workshop.

    • Hero
    • in-use
    • flat-lay
    • studio
    • 8 packshots
  5. 05

    Packaging is the first touch.

    Box, wrap, thank-you card, care card, label. Designed so that opening it makes people reach for their phone.

    • Box dieline
    • cards
    • labels
    • print files
  6. 06

    In your name, on US paper.

    LLC, EIN, a US bank account, Shopify Payments, a USPTO trademark filing, the domain. All in your name, no intermediary.

    • LLC
    • EIN
    • bank
    • USPTO
    • domain
01 / 06 · Name & positioningMÙA · Brand kit · v1.0
MMÙAmùa · season

Hand-thrown stoneware from Bát Tràng, for the first hour of the day.

  • muaceramics.comDomain · secured
  • @mua.ceramicsSocial · secured
  • MÙA™USPTO · filed
Name · positioning line · domain · USPTO check

A name with meaning. A positioning with a sentence.

A name US customers can say, that means something back home, trademark-checked before it is chosen. One positioning line a competitor cannot say.

MÙA and HOA are sample brands built by Swellbrand to illustrate the kit. Not real clients.

03Metamorphosis

Same eight products. Scroll and watch your marketplace storefront turn, one shelf at a time, into a store that carries your name: collection, product page, cart, home, dashboard.

  1. 00 / 08

    Today

    Your eight products on Amazon's shelf, wedged between ads for cheaper knock-offs. The customer belongs to them.

  2. 01 / 08

    Shedding

    The Amazon bar lifts off, filters and competitor ads get pushed out, the 15% fee drops to zero. The page breathes.

  3. 02 / 08

    Collection

    Eight shelf slots rearrange into a catalogue with your name on it. The address is yours, titles are names, not keywords.

  4. 03 / 08

    Browsing

    Filter by set, Bestseller tags, customer words right under the shelf. A store, not a listing.

  5. 04 / 08

    Product page

    A slot opens into a product page: big gallery, pack picker, buy button, guarantees, benefits, reviews with photos. Built on the 12-zone conversion framework.

  6. 05 / 08

    Cart

    Add to cart, free-shipping bar, a matching bowl suggested, Shop Pay. Checkout runs on your own domain.

  7. 06 / 08

    Home

    Hero, collection, the village story, reviews, journal, footer. A new order pings in, email flows run, Google says your name.

  8. 07 / 08

    Dashboard

    Shopify Admin in your name: revenue, orders, conversion rate, against the same period when you still sold on the marketplace. The dashed line is life before the store.

  9. 08 / 08

    Stepping back

    On the laptop, your dashboard. On the phone, your customer's store. One brand, through no one.

MÙA is a sample brand built by Swellbrand for illustration. Competitors in the ads are made-up names, numbers on the page are illustrative.

04The numbers

Enter your revenue. See what you keep when even a fraction of orders flow through an address of your own. We never assume you leave the marketplace.

You sell on
Where every $100 goes
$0you keep
of every $100
15%13%12%
  • Referral fee$15
  • FBA$13
  • Advertising$12
  • You keep$60

Fee schedule updated 2026-10-20, most common rate per marketplace. Sources: Amazon Seller Central, Etsy Help, TikTok Shop Academy, Shopee, Walmart Seller Help, Shopify.

What you pay the marketplace each year$0
What you keep each year$0
Customers you own, each year0

Sent within a minute. No spam, no calls until you ask.

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Scroll through 12 months with Swellbrand
Marketplace revenueValue you own
T1
Name and identity
Positioning, logo, story, packaging
T2
Store goes live
Custom theme, three-tap checkout
T3
LLC and Shopify Payments
Money lands in your own account
T4
Buy with Prime
FBA stock stays, Prime-speed delivery
T6
First 1,000 emails
Customers that are yours, not the marketplace's
What you keep (example)
$0
M12 · A brand with a valuation
Month 1
In your name
Store, domain, data, entity and the name itself: all yours.
05Storefronts

Not a rented stall on a marketplace. Your own address, your own identity, your own customers. Drag to see seven storefront directions we build for different categories.

Use arrow keys to move between stores, Home for the first, End for the last

MÙA · Bat Trang ceramics
MÙA· Bat Trang ceramics01 / 07

Sample brands built by Swellbrand for illustration. Real cases replace them once clients agree to be named.

06Selected work

We take on a limited number of brands each quarter, so each one is treated as if it were the only one.

Layout sample. Replace with real cases once numbers and images are in.

01

[Case study 1]

[Two lines: context and what was done. Results as real numbers, dated.]

Client:
[Amazon seller · category]
Service:
Brand Launch Signature
Read the story
01asset · case-01-cover.avif
02

[Case study 2]

[Two lines: context and what was done. Results as real numbers, dated.]

Client:
[Etsy seller · category]
Service:
Brand Launch Private
Read the story
02asset · case-02-cover.avif

Brand name withheld at the client's request.

07In their words

Sellers who've been burned read the fine print. Here's what they say after working with us.

  • NDAon every project
  • 30–45 daysto launch, in the contract

  • [Real client words, four to five lines: the situation before, what Swellbrand did, the result in numbers. Named, with a title and permission to publish.]

    [Client name]
    [Role · Brand]
    Layout sample

  • [Real client words, four to five lines: the situation before, what Swellbrand did, the result in numbers. Named, with a title and permission to publish.]

    02
    [Client name]
    [Role · Brand]

  • [Real client words, four to five lines: the situation before, what Swellbrand did, the result in numbers. Named, with a title and permission to publish.]

    [Client name]
    [Role · Brand]
    Layout sample

  • [Real client words, four to five lines: the situation before, what Swellbrand did, the result in numbers. Named, with a title and permission to publish.]

    04
    [Client name]
    [Role · Brand]

  • [Real client words, four to five lines: the situation before, what Swellbrand did, the result in numbers. Named, with a title and permission to publish.]

    [Client name]
    [Role · Brand]
    Layout sample

Real quotes only, named and approved. Hide these cards until then.

08The investment

Paid once, per contract, with no revenue share. You pay for craft and judgement; you keep an asset in your name.

Brand Audit · The first step

A private working session: your store, your competitors, your costs and the route to an address of your own. The fee is credited in full against any Launch tier.

$150–200Book the audit

  • Launch Essential

    A solid foundation to start owning.

    from₫60M

    30 days to launch

    Includes
    • Positioning and logo
    • Custom premium Shopify theme
    • Payments, fulfilment and tracking
    • Handover training
    • 2-month warranty
    Begin with an audit

  • Launch Signature

    Most chosen

    The whole brand, from story to cash flow.

    from₫110M

    45 days to launch

    Includes
    • Everything in Essential
    • Brand story, product photography, packaging concept
    • Klaviyo flows, Google Shopping, basic SEO
    • Buy with Prime, Amazon MCF
    • 3-month warranty
    Begin with an audit

  • Launch Private

    Limited to [M] per quarter

    Everything, including the entity and the work nobody wants to do.

    from₫160M

    60 days to launch

    Includes
    • Everything in Signature
    • LLC, US bank, Shopify Payments
    • Trademark support
    • Custom sections, launch ads
    • 6-month warranty + 1 month of operations
    Talk to the founder

Indicative pricing ahead of the audit. The contract spells out revision rounds, warranty months, and what counts as a fix versus a new feature. VND shown at an indicative rate of 25,500.

Seven accounts, one owner: you.

  • Brand operations.

    A fixed monthly fee plus a small share of Shopify revenue. Our upside is tied to yours.

  • Monthly marketing.

    Email, SMS, paid media. Only once the brand is ready to be seen.

09Perspectives

Real numbers, written for people who actually sell.

Read everything
10Straight answers

  • Essential in 30 days, Signature in 45, Private in 60, from signature and receipt of materials. The deadline sits in the contract with a discount clause if we miss it. The slowest part is rarely design; it's paperwork, so we start that in week one.

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Every month on the marketplace is a month you pay rent on your own customers. Begin with an audit.